Kat Winston
Founder & Managing Partner, Equity Angels
A multi-exit startup builder with 25+ years leading marketing, PR, and growth for companies from seed stage through IPO.
Apply by September 30, 2026
Apply for the acceleratorGTM AcceleratorSix weeksBegins October 12
Turn early traction into a high-velocity revenue engine.
You built the product. You closed the early customers. Now build a go-to-market motion that can scale beyond founder-led hustle.
Why now
The market is moving too fast for guesswork.
If growth is still 100% founder-led and pipeline feels unpredictable, you don’t have a go-to-market engine yet—you have a hustle.
AI is changing how customers discover, research, and evaluate companies. Turn off the autotune. Stop relying on random acts of marketing. Build distribution by design.
No hypothetical theory. Six weeks of targeted pre-work, live working sessions, and immediate deployment.
How the program works
Hands-on GTM problem-solving built around your company.
You’ll bring your market questions, customer signals, pipeline, and current GTM efforts into the program.
Each week combines focused pre-work, a live working session, and market execution—so the next week’s decisions are informed by what happened in the market.
Who should apply
Built for founders already in motion.
- 01
You’re already in market
You have a live product, early customer traction, and revenue.
- 02
You have signals—but not all the answers
You’ve seen what can work, but you’re still testing where to focus, who to prioritize, and what can scale.
- 03
Growth isn’t repeatable yet
Customer acquisition still depends too heavily on founder relationships, one-off wins, or disconnected marketing and sales efforts.
- 04
You’re ready to execute
You’re prepared to do the pre-work, make decisions, run live tests, and build alongside us.
The six-week sprint
From signal to system.
Each week moves from focused pre-work to a live working session—then straight into the market.
- WEEK 01
Pressure-test the market
Validate your ICP and positioning against real customer behavior and AI-driven market synthesis.
- WEEK 02
Tell the right story
Build a cohesive narrative for customers, partners, and investors—and explore building with AI agents.
- WEEK 03
Build the motion
Identify where your pipeline is breaking down and build a more repeatable sales and follow-up motion, using AI where it meaningfully improves speed or execution.
- WEEK 04
Create demand
Master modern discoverability across owned, paid, earned, AI search, and GEO channels.
- WEEK 05
Expand your routes to market
Identify the partnerships, communities, earned channels, and ecosystem relationships that can create credibility, distribution, and qualified demand.
- WEEK 06
Turn the learning into a 90-day plan
Review what the market tests revealed, make the hard prioritization decisions, and turn the work into a focused execution roadmap.
Senior operator guidance
Built by operators, not lecturers.
Natalia Iragorri
GTM & Brand Strategist
A GTM and brand strategist with 15+ years of experience, including leading creator ecosystem strategy at YouTube, Google, and Twitter.
Specialist practitioners join the working sessions where their expertise is most relevant to the companies in the room.
What you walk away with
Not a notebook full of ideas. A plan in motion.
The blueprint
A GTM blueprint built around your business
A pressure-tested ICP and positioning, messaging architecture, sales motion, demand priorities, test learnings, and a personalized 90-day execution roadmap.
The follow-through
90 days of follow-through
Your work doesn’t end in Week 6. You’ll have one-on-one progress reviews in December and January to assess what’s working, troubleshoot what’s not, and keep execution moving.
Applications open
You already proved someone will buy. Now build the system that helps you find the next customer—and the next one after that.
Applications are now open for the October 12 cohort.
4–5 companies. Six weeks. Hands-on GTM work built around your business.